We're 6AM, we offer high-quality products from renowned designers all over the world. From Parisian designers to Italian ateliers.
6AM is the defining time between night- and businesslife. This contrast can be seen throughout our stores because it is imbedded in our DNA. For instance, we offer clothing from high-end luxurious tailors like Thom Browne to renowned streetwear fashion icons like Off-White.
More than fashion
And we don't just display men's ready-to-wear. Next to shoes and accessoires we also have the latest on technological audio products from Bang & Olufson, the most fabulous sunglasses made by DITA or unique perfumes from Labortario Olffativo.
6AM isn't just your casual store to buy the latest must-have sneakers. We offer a whole new experience on men's lifestyle which hasn't been done yet in The Netherlands. Come visit us and see for yourself!
Using the contrast within our interior was no easy task. We took the difference between night and day and extract those to five elements separating them in home or street environments:
Marble • HOME
Marble, one of the most luxurious elements. Cut out of mountains to be used all over the world. 6AM uses a specific green marble found naturally occurring in Greece.
Aluminium • STREEt
Today, alumiunium is used everywhere. It's not a material you would associate with luxury. However it is being associated with industrial environments and can be seen on all corners of a city and in eole's hands everyday.
Wood • HOME
Another element that can be seen everywhere outside. Wood can create a warmth feeling, which is an opposite of the street nowadays. It breaks the hard effect of materials like concrete and aluminium and creates an atmosphere that's comfortable to be in.
Concrete • STREEt
A human made product like no other. It's harsh structure is the base for many offices or homes. The rugged look is a perfect contrast for our stores to give off a street vibe.
Fabric • HOME
A luxurious fabric is our last element, trying to combine home and the streets we looked at colours that were natural to the environment. The most frequent colours are: brown, green and beige. Looking at our colour pallet the best choice was green.
At 6AM we strive for our customers to have an experience beyond just men's ready to wear, shoes and accesoires. To differentiate us and other brick and mortar stores we use collaborations with famous brands that are known worldwide for their design. These brands have no affiliation with fashion whatsoever but create trends in their own genre. To collaborate with these brands and educate our customers more than just on fashion is something we love.
Bang & Olufsen
BeoSound Shape is a wall-mounted wireless speaker system for design conscious music lovers – delivering immersive sound staging, a customizable design and integrated noise dampers for improved room acoustics. 6AM uses exclusive wool fabrics from Kvadrat as speaker covers.
6AM together with Aston Martin are the first companies worldwide to have the BeoSound Shape on display for it's customers.
Kvadrat is a Danish textile company that produces and supplies textiles to architects, designers and private consumers worldwide. Famed fashion designer Raf Simons (previously at Jil Sander, Dior and now at Calvin Klein) designed a lot of textiles, among those 'Harald 3' (a gorgeous Italian made 100% cotton fabric) stood out.
Among all of the different textiles made by Kvadrat, 6AM is the first to incorporate Raf Simons' design into a retail location
Creating innovative products and concepts with great designers is Vitra’s essence. They are developed in Switzerland and installed worldwide by architects, companies and private users to build inspirational spaces for living, working and shopping as well as public areas. Vitra has its roots in the shopfitting business.
As a globally active partner for the retail sector they developed a custom system called 'Mono 20 P/L' for 6AM.
Flos (meaning “flower” in Latin) is one of the leading companies in the production of consumer & architectural lighting fixtures. They made us a custom lighting system called 'Running Magnet'. Literally running the light through our stores lighting every aspect of our products.
After finishing the custom system we decided to take on a collaboration with Flos to display limited edition consumer lighting.